Mercedes F1 Team Secures Sponsorship Deal with Qualcomm

The Mercedes-AMG F1 W14 E Performance car also sports the Snapdragon badge.

The Mercedes-AMG PETRONAS Formula 1 team has partnered with Qualcomm Technologies to promote their new partnership as well as their Snapdragon brand. The partnership is intended to enhance the in-person and online fan experience with the use of Snapdragon technology.

The new partnership with Mercedes-AMG Petronas will give fans an innovative way to interact with the team.

The Mercedes-AMG Petronas Formula 1 Team and Qualcomm Technologies collaborated to produce an innovative new experience for both viewers and those present at a live race.

Mercedes-AMG Petronas Formula 1 team teams work to push digital transformation and create smarter spaces. They do this by using smart spaces in British cities.

Qualcomm will also incorporate cutting-edge technologies inspired by Snapdragon into its products.

The Mercedes-AMG F1 W14 E Performance car recently launched at the UK's Silverstone circuit sporting the Snapdragon badge on its body. The logo is also present on the driver's racing suit, executive uniform and cabin crew uniforms.

Mercedes team president Toto Wolff believes innovation is at the heart of their business. Both connecting with fans and building workplaces need to be innovative, as do their racing car design and development. Having a strong partner in Qualcomm for transforming ideas into real-world results is something they’re excited about. They look forward to pushing boundaries and creating new results in this area moving forward.

Team manager Christian Horner said that American races this year will be the first to draw large numbers of fans interested in seeing the car's design and color. Our competitive team is an exciting opportunity that we’ve spent a lot of time considering. We know there’s something specific we want to explore— and this is our chance to get involved with it.

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